My research explores the intersection of marketing strategy, consumer behavior, and digital innovation. I'm particularly interested in how emerging technologies reshape customer experiences and create new opportunities for value creation in competitive markets.
Investigating how businesses leverage digital channels to create integrated marketing campaigns that drive engagement and conversion across multiple touchpoints.
Analyzing decision-making processes and behavioral patterns to understand how consumers interact with brands and products in digital environments.
Studying methodologies for developing successful products that meet market needs while incorporating user feedback throughout the development lifecycle.
Exploring the impact of emerging technologies on marketing practices and the development of innovative tools that enhance marketing effectiveness.
Journal of Digital Marketing
2024
International Journal of Retail & Distribution Management
2023
Technology and Consumer Behavior Review
2023
Entrepreneurship and Innovation Quarterly
2022