Academic Focus

Research Interests

My research focuses on product strategy, regulatory decision-making, and human behavior in digital systems. I explore how products are conceived, validated, and scaled in complex, regulated environments.

Product Strategy, Innovation & Decision-Making

Researching how products are conceived, validated, and evolved through structured decision-making, user insights, and strategic prioritization across the product lifecycle.

Product discovery and problem framing
Strategy, prioritization, and trade-offs
Iterative and agile product development
Decision-making under uncertainty

Regulatory Affairs & Compliance in Product Development

Exploring how regulatory frameworks shape product design, development processes, and lifecycle decisions in regulated and safety-critical domains.

Regulatory requirements as product constraints
Compliance-driven product and design decisions
Risk management and documentation systems
Regulation-aware product strategy

User Behavior, Cognition & Human-Product Interaction

Analyzing how users think, decide, and interact with digital products, focusing on cognitive patterns, biases, and real-world usage contexts.

Decision-making processes and user behavior
Cognitive biases in digital environments
Motivation, trust, and adoption
Human-product interaction

Technology-Enabled Systems & Go-to-Market Dynamics

Studying how technology, data, and systems enable scalable products and influence how they are positioned, introduced, and evolved in the market.

Intelligent and automated systems
Data-informed iteration and feedback loops
Product positioning and value propositions
Go-to-market dynamics in complex environments

Current Reads

Books

Decisive: How to Make Better Choices in Life and Work. Heath, C.; Heath, D. (2013). Crown Business.
Think Again: The Power of Knowing What You Don't Know. Grant, A. (2021). Viking.
Ikigai: The Japanese Secret to a Long and Happy Life. Mogi, K. (2017). The Experiment.
Value Proposition Design: How to Create Products and Services Customers Want. Osterwalder, A.; Pigneur, Y.; Bernarda, G.; Smith, A. (2014). Wiley.
The 7 Habits of Highly Effective People. Covey, S. R. (1989). Free Press.
Design Thinking (edition TBD). Uebernickel, F.; et al. (Year TBD). Publisher TBD.
Anforderungsschablonen fuer systemautomatisierte Aktivitaeten. Rupp, C.; Joppich, R. (n.d.). Publisher placeholder.
Entwicklung und Herstellung medizinischer Software – Normen in der Medizintechnik. Prinz, T. (Ed.) (2017). VDE Verlag.
Software als Medizinprodukt: Entwicklung und Zulassung von Software in der Medizintechnik. Hastenteufel, M.; Renaud, S. (2019). Springer Vieweg.
Global Medical Device Regulatory Strategy (2nd ed.). Takes, P. A.; Nozawa, S. (Eds.) (2020). Regulatory Affairs Professionals Society (RAPS).
International Combination Products. Jennings, J. (2021). Regulatory Affairs Professionals Society (RAPS).
Software as a Medical Device: Regulatory and Market Access Implications. Cobbaert, K.; Baird, P. (Eds.) (2021). Regulatory Affairs Professionals Society (RAPS).

Publications

Certified Professional for Requirements Engineering (CPRE) – Foundation Level Handbook (v1.2.0). Glinz, M.; van Loonhoud, H.; Staal, S.; Buehne, S. (2024). International Requirements Engineering Board (IREB).
CPUX-F Curriculum and Glossary – Certified Professional for Usability and User Experience. UXQB e. V. (2020). User Experience Qualification Board.
Q&A on the implementation of Regulation (EU) 2023/607 – Extension of the MDR transitional period. European Commission (2024). Directorate-General for Health and Food Safety.
Artificial intelligence in the diagnosis and management of arrhythmias. Nagarajan, V. D.; Lee, S.-L.; Robertus, J.-L.; Nienaber, C. A.; Trayanova, N. A.; Ernst, S. (2021). European Heart Journal, 42(39), 3904–3914.